Shout Campaign Launched

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The Shout campaign was launched today in Johannesburg.

This positive example of social mobilisation for a safer South Africa asks South Africans to take a stand against crime by downloading the remixed version of the Tears for Fears song: "SHOUT" and making a commitment to meaningfully contribute to a safer South Africa.

The interim Chairperson of the Shout Foundation introduced the thinking behind the campaign and introduced the audience to Danny K and Kabelo Mabalane who had mobilised artists from the music industry to become involved in the Shout production.

A star-studded line-up of celebrities galvanised by the murder of Lucky Dube, a celebrity victim of crime, agreed to participate free of charge (waiving their royalties and donating their time, expertise and creativity) to create awareness around crime through the Shout remix.

All proceeds from the download will be directed to the Shout Foundation to support anti-crime initiatives and the work of the law enforcement agencies and/or Criminal Justice System.

BACSA, recognising the positive initiative behind this social mobilisation campaign, has agreed to provide strategic advice to the Shout Foundation. BACSA is in no-way a beneficiary of the campaign. All proceeds from the campaign will be directed to worthy anti-crime initiatives at the final discretion of the Shout Foundation. 

Reiterating the message of today's launch, BACSA urges all to take a proactive stance again crime by participating in the Shout campaign, by not buying stolen goods, by reporting crime and/or suspicious behaviour and by not doing crime.

We all have a role to play in building a safer South Africa, the celebrities involved in the campaign provide a positive example of responsible celebrity and concerned and engaged citizenship. 

In the words of Yusuf Abramjee today: "It's time for us all to break the silence, and SHOUT out against criminals now…If you believe in the power of words, you will believe words can have more power than atom bombs ... Imagine then, the power we can harness as a nation, against crime and against criminals…if we not only speak out but if we – SHOUT…SHOUT…LET IT ALL OUT!"

Visit for further details: http://www.shoutsa.com/ .  

Access the media release issued by the Shout Foundation today.

Read the speech of the Interim Chairperson of the Shout Foundation, Yusuf Abramjee.

 ARTISTS AND CELEBRITIES THAT ARE PART OF SHOUT INCLUDE:

· Freshly Ground

· The Parlotones

· Danny K

· Lira

· Kabelo

· Prime Circle

· HHP

· Steve Hofmeyer

· Hugh Masekela

· Louise Carver

· Kurt Darren

· Arno Carstens

· Loyiso

· Rebecca Malope

· Gang of Instrumentals

· Watershed

· Yvonne Chaka Chaka

· Karen Zoid

· The Soweto Gospel Choir

· RJ Benjamin

· Jamali

· Heinz Winkler

· MXO

· Tamara Dey and Flash Republic

· NKD

· Kwela Tebza

· Skwatta Kamp

· Siphokazi

· Ed Jordan

· Proverb

· Jacques Terre’blanche

· Tasha Baxter

· Wafeeq

· Obita

· Bezwana

· In Cha

· JAE

· Emmanuel Castis

· Albert Frost

· Gift Gwe

ALSO FEATURING

· Elana Afrika

· Jeremy Mansfield

· DJ Fresh

· Mark Pilgrim

· Pabi Maloi

· Lee Ann Liebenberg

· Vanessa Carrera

· Leanne Manas

· Nonhle Thema

· Kerishnie Naiker

· Darren "Whackhead" Simpson

· KB

· Baby Jake

· Joey Rasdien

· Sophie Ndaba

· Shaleen Surtie Richards

· Alex Jay

· John Robbie

· Redi Direko

SHOUT has thanked the following partners, sponsors and organisations for their contribution and support in bringing the initiative to life:

· SABC

· Primedia Group of Companies

· Crime Line

· J23 Management

· Net#work BBDO

· Egg

· Left

· Trace Elements

· Samantha Swaine Communications

· David Campos

· Exact Mobile

· Select Music

· Vodacom

· MTN

· Cell C

· Pick n Pay

· Kia Motors

· Electronic Arts

· Expand-a-sign

· Werksmens

· FedGroup

· The Johannesburg Theatre Complex

· The Moving Billboard Picture Company

· Tracker

· Business Against Crime South Africa

· Community Policing Forums across South Africa

· CDT

· Nandos

· Bonaqua

· News Cafe

· Willards

South Africans do your part! Shout for a safer South Africa!